Sports Alley is a locally owned sporting goods and lifestyle store located in the heart of downtown El Dorado, Arkansas, at 107 E Cedar Street. Established in February 1991 as a specialty shop focused on tennis, soccer, and dance, it has since evolved into a comprehensive retail destination offering a wide range of athletic apparel, footwear, and equipment for various sports and activities. The store caters to athletes and fitness enthusiasts of all ages and skill levels, providing gear for sports such as running, soccer, football, and tennis. In addition to sporting equipment, Sports Alley offers a diverse selection of dancewear and accessories, making it a go-to destination for dancers in the region . Brands available include Capezio, Ray-Ban, Oakley, and The North Face.