By opting into the Friends of Main Street discount program, your business agrees to honor the discount specified above for cardholders until the end of the membership year (unless otherwise noted.) Main Street El Dorado will promote participating businesses on the Friends of Main Street webpage, on social media, and in membership materials. You will receive a window cling and/or signage to display, showing your participation in the discount card program. Main Street El Dorado reserves the right to review and approve all discount offers to ensure a high-quality experience for cardholders.